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Caring Transitions Recognizes the Contributions of Women in Business

Happy international women's day

Did you know that 31% of all small business or franchise owners in the US are women? Or that 62% of women entrepreneurs cite their business as their primary source of income? How about that women-owned businesses generate $1.8 trillion in revenue annually?

Women-owned businesses are a driving force of the US economy. As a matter of fact, 52% of Caring Transitions locations are owned by women.

Lisa Malvea, caring transitions franchise owner

Why did you want to be in business for yourself?

Lisa: I would consider myself more corporate than entrepreneurial.  I wanted to be able to combine my desire to help people with the skills I gained in 35 years in corporate America.  It’s easy to dismiss all the skills you learn along the way that transfer over to small business ownership: managing multiple priorities, innovation, strategic thinking, leadership, and more.  I decided to take these skills and put them to work in my own business.

Why did you choose a franchise concept?

Lisa: I wanted a well-known and established brand name and a national network of peers.  I wanted to own a small business, but not actually be small.  With a franchise concept you are part of a larger organization and benefit from that.

What do you love most about owning a Caring Transitions business?

Lisa: I really love the opportunity to support other Caring Transitions owners.  Getting started during a pandemic was especially challenging, however, having such a strong network of support with the other owners kept me going.  We were able to share ideas and inspiration and hold each other accountable.

What are your goals as a Caring Transitions owner?

Lisa: I want to scale my business by focusing on repeatable revenue sources.  This means I need to create strong relationships with the retirement communities in my territory and treat them as key accounts.  

What advice would you give to other women who want to own their own business?

Lisa: Follow your passion. Just do it!  Make a plan but know there will be bumps along the way.  Know you will need to pivot and make mistakes.  Get advisors and be willing to constantly learn. Be willing to help others.  

Perhaps now is the time for YOU to become one of the many women in business for themselves by investing in a Caring Transitions franchise!  There has never been a better time than now to get started with a business in the booming senior care industry.  Fill out the form below to learn more about Caring Transitions ownership.

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