By bringing the brand’s proven model to Eastern Wisconsin, Karl Meyer is helping guide local seniors through estate sales, relocations and liquidations.
BY: CASSIDY MCALOON
Content Producer - Caring Transitions Contributor
Karl Meyer has had a first-hand look at how belongings accumulate in houses over time. As a home inspector for 12 years, he was no stranger to entering spaces that needed to organize estate sales before moving or downsizing could actually take place. That’s why Caring Transitions
stood out as a possible business ownership opportunity when it was time for a career change.
After the housing market crashed in 2009, Meyer started looking for possible franchises to invest in. And it was ultimately Caring Transitions
’ dedication to helping the rising senior population downsize and organize estate sales that attracted him to the brand.
“I started searching for my next career move online after realizing that I wasn’t cut out to work for someone else. The only problem is that there are so many franchising opportunities listed on the internet, it’s hard to determine which ones are legitimate,” said Meyer. “The more I learned about Caring Transitions, the more I realized that the brand was one of the few opportunities that held up to its strong reputation. Now, nearly five years later, I’m incredibly happy with my decision to join its system.”
Meyer has successfully made his Caring Transitions business an integral part of his Eastern Wisconsin community. Demand for the brand’s top tier services—especially estate sales—has helped fuel its growth in the area. And now that Caring Transitions is currently in the process of rolling out a new online auction format, he’s confident that business will continue to boom. In fact, Meyer has hired two additional sales employees to help expand his reach as a local owner while working toward his goal of doubling his location’s volume from last year.
But despite that impressive success, Meyer says that the main factor fueling his growth as a Caring Transitions franchisee is his passion for giving back to the local community.
“Even though this is a for-profit business, being a part of Caring Transitions feels more like a personal mission to give back. It’s incredibly rewarding to help seniors and their families through what can be an incredibly stressful time in their lives,” Meyer said. “There isn’t a week that goes by where I’m not faced with a family that’s incredibly overwhelmed by the downsizing or estate sale process. But working with the Caring Transitions brand puts me in a position where I can help, and I’m proud to give back.”
Meyer is far from the only franchisee giving back to his local community through Caring Transitions—with more than 170 locations operating across the country, it’s clear that both consumers and entrepreneurs are catching on to the brand’s proven business model. And between its supportive corporate team and affordable initial investment that ranges from $58,112 to $85,812, including a $44,900 franchise fee, Caring Transitions is positioned for even more growth in 2017.
“Franchisees like Karl are continuing to drive the Caring Transitions brand forward. Their passion for giving back to the seniors in their communities is helping us expand our reach, and we’re confident that trend will continue throughout 2017,” said Chris Seman, president of Caring Transitions. “We’re looking forward to teaming up with even more local owners in the months and years ahead as we aim to bring Caring Transitions’ services to new markets across the country.”