Meet Sherrie Henderson, Director of Business Development
Beginning her career in retail management, first in store management and subsequently as a District Regional Manager, Sherrie Henderson was introduced to franchising with Sylvan Learning Centers. In this role, she served the largest Sylvan franchise owner with over 50 franchises in Ohio, Pennsylvania, and Kentucky.
Since then Sherrie has accrued almost 20 years of experience in the franchise industry and has seen what is necessary for successful business ownership. She brings that wisdom with her to Caring Transitions as the Director of Business Development.
Sherrie notes that she first discovered Caring Transitions when she began exploring franchise ownership for herself. “I had experienced the “need” for this type of service after watching my parents manage my grandparents' transition,” she explains. Which included, “On-going stress over a 2-year period and seeing all of the physical and mental energy required from my family to clean out and organize the home.”
Now with the Caring Transitions team for seven years, Sherrie has progressed her career from Regional Business Coach to Senior Business Coach, and now occupies the role of Director of Business Development. Within her current role, she provides support, direction, and guidance to new franchise owners.
Much of her role with Caring Transitions consists of in-person visits with franchise owners in order to help them grow their business. Sometimes that means she shadows owners in client meetings, helps with networking opportunities, builds referral relationships, or assists with the roll out of their marketing if they are a new franchise owner. “I do it all really - it depends on what the franchise owner needs.”
Sherrie recently had the opportunity to train new owners who are sisters in the Toledo, Ohio area. “It really connected with me because I imagined that for my sister and myself in the beginning.” She goes on to say, “I love the idea of “owning a business with family, whether it’s spouses, children, siblings or extended family.”
As for the top advantage of owning a Caring Transitions franchise rather than starting your own business, Sherrie says, “Number one, not having to create a brand - BIG ONE. It’s expensive and takes a lot of time and resources to develop the name, logo, websites, etc.”
She also points to the business coaches who support franchise owners each step of the way, challenging franchise owners to expand and grow their business and holding them accountable to their goals. “We want you to scale and grow to achieve the desired profitability.” And, finally, she says a major advantage of owning a Caring Transitions franchise is the peer network. Sherrie says that this is important because it is “so valuable to share ideas, learn from each other, and just listen.”
The senior services industry is a large market providing immense opportunity for those interested in a Caring Franchise business ownership. With the longer life expectancy now experienced comes additional health issues and physical, emotional, and medical challenges. And with many families spread across different states, Sherrie says more than ever, they “need support in providing that care and having someone local to provide that support can give family members a peace of mind.”