We Believe In TeamFrom the beginning, we have understood that our skilled employees are what make Caring Transitions different from the competition.
Ray Fabik, PresidentRay Fabik’s background in the senior space, combined with his experience in franchise growth ensures continued success and expansion the Caring Transitions brand.
In his professional portfolio, Ray has worked as a Vice President in the retail space developing teams to provide excellent eyewear and eyecare at LensCrafters and Sears Optical. He then went on to join Comfort Keepers, serving as Vice President of Operations and becoming an expert in the senior care industry. Fabik then moved to Growth Coach, where he became Chief Operating Officer, followed by president of the brand. “In my previous role with Comfort Keepers, I discovered my passion for working in the senior industry, not only with the clients, but with the passionate franchise owners who are making a difference for families every day.”
Chris Seman, Strategic Franchising COOBefore his success with Caring Transitions, Chris previously served in various senior executive positions, including Vice President with Mr. Handyman International. Chris is a firm believer in franchising and the franchise model, having gained this belief through his experience as a franchise executive and by owning his own franchise. Chris owned and operated a successful Mr. Handyman franchise and knows firsthand the critical importance of having a world class training, marketing and operational support programs in place for franchise owners at all levels of the system. After five years of amazing growth and success with Caring Transitions, Chris was promoted to be the COO for all five Strategic Franchising brands to help spread his ideas and proven systems throughout the company.
President, Strategic Franchising
Jeff Carter, Chief Technology Officer
Technologist Jeffery Carter joins Caring Transitions in the role of Chief Technology Officer. Mr. Carter’s previous roles include CTO, Director of Software Engineering, VP Engineering, Senior Business Analyst, and Senior Data Scientist for different industries including education, eCommerce, finance, construction, and government. Mr. Carter received his B.S. in Computer Science with honors from the University of Cincinnati and his MBA with emphasis on technical operations, from the same university. Mr. Carter considers technology an integral asset of an organization. He considers product scalability (capability to grow with the organization) and operational adaptability (ability to change with the organization) foundational to technology longevity. He has led, managed, and developed over 100 web solutions for national and global markets since 1992. As an expert in high volume data design and enterprise-class web infrastructures, he brings a unique hands-on approach to application development. Mr. Carter resides with his family in Cottage Grove, Oregon. He has a variety of hobbies he explores in his free time - application programming, pastel painting, writing poetry, and working on his acreage in the mountains. Mr. Carter is excited to be a part of the CTBIDS technology team and is committed to nothing short of product excellence.
Chief Technology Officer
Chelsea Penzone, Vice President of Brand ManagementChelsea Penzone joined Strategic Franchising as Vice President of Brand Management and will be responsible for driving lead generation for franchise development. Chelsea brings twenty years of strategic marketing and brand development experience to her role supporting all five Strategic Franchising brands. Chelsea has been involved in franchising for over eight years with both legacy brands such as Stanley Steemer as well as emerging brands. She has successfully led national, regional, and local marketing strategies across all marketing channels. Chelsea will leverage her deep understanding of consumer behavior to build lead generation strategies that attract the right talent for each brand to ensure the success of the franchise partners. Chelsea’s passion for marketing strategy, creative execution, and franchise development will be an asset to the team.
VP of Brand Management
James Stapleton, VP of Franchise DevelopmentCaring Transitions Vice President of Development, James Stapleton believes that where your focus goes, your energy flows. And his focus is squarely placed on what he calls “Development with integrity.” Calling upon sales and development experience dating back to when he was 17 years old, and the leadership skills he has honed during his time in corporate management, Mr. Stapleton is driven by opportunities to build rapport, trust, and reliability between himself, his team, and the clients they serve. Mr. Stapleton has risen to the top in nearly every sales & leadership role he has held. Whether being named a Titanium Award-Winner during his time as a Territory Manager at Combined Insurance, or leading his Cincinnati Territory to #2 in North America as a Sales Team Lead at Regus, Mr. Stapleton knows it is easier to serve with competence and confidence when you’re working for something you truly believe in. For that reason, he is particularly excited to utilize his unique insights to assist the Caring Transitions development team as the brand continues to grow and evolve.
VP of Franchise Development
Director of Franchising
Director of Franchising
Director of Franchising
Joe Lewandowski, Director of Operations25 years’ experience in Operations, as not only as a Manager, Director and business coach, but a business owner. Throughout his career and since joining the Caring Transitions Team initially in 2009, Joe has had the pleasure of working with hundreds of small business owners in and out of the franchise industry, helping them to achieve the dream of owning and operating a successful business. Having been a business owner himself, he truly believes that the only thing better than owning his own business is helping others to navigate their way to the independence that owning a successful small business can bring. While working in and with small businesses, he has been able to successfully coach business owners in the areas of marketing, networking and relationship building, training development, pricing structure, client intake, operations, profitability, and time management.
Director of Operations
Sherrie Henderson, Sr. Operations ManagerSherrie has almost 20 years of franchising experience with such well-known companies as Sylvan Learning and Luxottica; she also has experience in running her own business as an entrepreneur. She has seen what leads to successful business ownership, and she now brings that wisdom to Caring Transitions as our Sr. Operations Manager. She sets out reasonable, attainable goals and provides the knowledge and guidance to, not only meet, but exceed them.
Director of Business Development
Joel Roadruck, Operations ManagerJoel graduated from The Ohio State University with Production & Operations and Human Resource majors, and has since also earned an MBA from the University of Cincinnati. Joel has served as the Operations Manager at Caring transitions since 2011, and loves his job. He owned and operated a Gymboree franchise himself for 17 years before selling it and discovering his next passion: helping others find that same success.
CTBIDS Operations Manager
Keith O'Brien, Business coachKeith was born and raised on the eastside of Cincinnati where he reside with his wife and 16 year old son. He has been a franchisee and worked with a franchisor. Keith was a Franchise Development Consultant for Coverall Cleaning and brings 7 years’ experience owning a janitorial franchise. His extensive experience in the hospitality industry only adds to the contribution he brings to Caring Transitions.
Tiffiny Vanjohnson-Lutz, Director of MarketingBrand advocate extraordinaire, Tiffiny thrives on establishing the brand vision and providing strategic direction to cultivate audiences by providing effective marketing solutions to drive revenue, profitability and brand equity. She possess a keen understanding of consumer trends, especially as they relate to diverse genres, modes of consumption and viewer demographics. Previous professional experience includes brand marketing various Fortune 500 & 100 companies including Luxottica, Kenner Toys & Procter & Gamble and has owned her own retail store: Tiffiny’s Catwalk – a swanky upscale boutique for the unique and the co-owner of a family restaurant business, Margarita’s Mexican Restaurant, franchising 4 of the 8 units. A graduate from University of Cincinnati, Ohio’s school of Design, Art, Architecture & Planning.
Director of Marketing
Chrissy Redd, Digital Marketing ManagerChrissy Redd is a native Ohioan who serves as the Digital Marketing Manager for Caring Transitions. She is passionate about the benefits of effective communication and marketing for businesses and organizations. She has worked as an educator and marketing expert in various capacities for close to ten years. Some of her most notable projects to date have been her partnership on a diversification strategy team for the Dayton Police Department’s 2013 recruitment campaign and her work with community causes like Zion’s Kitchen and Department of Justice grant awardees. Chrissy holds a Masters of Arts with a focus in Digital Media Marketing and a Bachelor of Arts in Communications from Bowling Green State University. She also works as an Adjunct Professor in the Cincinnati area and online.
Digital Marketing Strategist
Mary Ann Chadwell, Office ManagerMary Ann is our Office Coordinator and the voice you’ll hear whenever you call the Caring Transitions office in Cincinnati. She has several years of experience in the advertising industry with reports, graphics, and support. Mary Ann coordinates with all of our staff in various projects, and also assists both existing and potential franchise owners find the right expert to get their questions answered.
Mary Ann Chadwell
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